Empowering Marketers, One Move at a Time

Why We Exist

As a new CMO, I expected clarity but faced overwhelming demands. Expertise, budgets, creativity, and results all needed constant attention. Even with experience, key answers remained elusive. At ViVV, our expert team is tackling these challenges, driving growth in an evolving industry.

Traditional measurement methods face increasing challenges. Attribution modeling, once seen as the ultimate solution, has its limitations.

The Challenges of Attribution Modeling

Attribution modeling provides insights but struggles beyond last-click metrics, especially outside of Google. Privacy changes, like Apple’s cookie restrictions, have further diminished its effectiveness.

• Limited Scope: Focuses primarily on digital touchpoints, neglecting broader marketing efforts.
• Fragmented Insights: Cross-platform measurement is inconsistent.
• Over-Reliance on Last Click: Fails to capture the entire customer journey.

The Limitations of MMM (Marketing Mix Modelling)

MMM offers value but struggles to keep pace with today’s dynamic environment.

• Slow Insights: MMM takes months to provide results, often too late to act upon.
• Data-Intensive: Requires vast historical data, not always available.
• Complex Implementation: High resource demands limit accessibility.

A New Approach: Integrated Impact Modeling (IIM)

The marketing landscape is evolving, with shrinking data access, rising costs, and complex platforms. Traditional methods no longer suffice.

IIM offers a smarter way forward.

At ViVV, we measure impact and success metrics, moving beyond last-click sales to provide:

• Holistic Measurement: A full view of customer interactions across all touchpoints.
• Real-Time Adaptability: Insights that evolve with your strategy.
• Transparency and Trust: Clear, actionable data without overpromises.

Simplicity Without Compromise

ViVV simplifies decision-making with Integrated Impact Modeling, ensuring clarity and actionable insights without unnecessary complexity.

Tools Should Work for You, Not Replace You

Our solutions empower your team, enhancing creativity and strategic decision-making rather than replacing human expertise.

Join the Movement

Ready to move beyond outdated methods and embrace smarter marketing measurement?

Discover how ViVV can transform your strategy.