Jan 2, 2025 12:28:39 PM | marketing So many places for marketing ad spend, so little time!

How many places do most marketers spend their money?

It's tough to give an exact number, as it varies greatly depending on the industry, specific needs, and marketing strategies of each business. However, based on industry research and reports, here is a fair number to think about:

Most B2C marketers typically push budget across 3-7 different marketing platforms on average.

From our experience, here is what we think that could look like:

• Most Commonly Used Advertising Platforms:
  • Google Ads, including YouTube
  • Meta: Facebook and Instagram Ads
  • TikTok
• Here are the ones you may be missing: 
  • Bing
  • DuckDuckGo
  • X
  • Pinterest
  • SNAP
  • Amazon Ads
  • Apple Search
  • Reddit Ads
  • Quora Ads
  • Twitch
  • Taboola
  • Outbrain
  • Nativo
  • Teads
  • Spotify
  • Pandora
  • The Trade Desk
  • Adobe Advertising Cloud
  • Yahoo Gemini
  • Amazon DSP
  • Triple Lift
  • Sharethrough
  • Kargo
  • Vungle
  • Unity
  • Digital OOH
  • CTV

Why do we use so little?

• It's really hard to do.
• It's hard to keep track of everything
• It takes a lot of time and a likely a dedicated team
• You're not an expert at everything!
• You may not need all of them, depends on your industry
• Limited budget
• Specific goals (i.e., lead generation, brand awareness) might require different platforms.

Why this matters for ViVV:

Understanding the average number of platforms used by marketing leaders highlights the value proposition of ViVV AI. By consolidating data and insights from multiple platforms into one central hub, ViVV can help businesses:

• Reduce complexity: Simplify marketing operations by managing everything in one place.
• Improve efficiency: Save time and resources by streamlining workflows.
• Gain a holistic view: Get a clearer understanding of overall marketing performance.
• Make better decisions: Leverage data-driven insights to optimize campaigns and budget allocation.

By addressing these challenges, ViVV AI can become an essential tool for your business by navigating the increasingly complex world of marketing.